cultural invention, play and excitement
Great profile of Berg in the New York Times. I loved this bit from Jack Schulze...
"Historically, design has associated itself with utility and problem-solving, but we prefer the landscape of cultural invention, play and excitement," Mr. Schulze said. "When technology is infinitely complex, and our attention increasingly finite, producing something you can act on and observe at a human and cultural level is hard."
Via kottke.