a new unit of measure: the classical

If we're measuring tech startup funding in units of "Color" (as in, what fraction of a Color round did you raise?), we should now be measuring new content ventures in units of "Classicals." The Classical is a non-existent pre-launch sports blog daily web publication about sports that's using Kickstarter to raise $50,000.

Entrepreneditor: We have a vision to dominate the {{ INSERT VERTICAL HERE }} space with a mix of first-person content, long-form essays, quick Tumblr-style blog posts, service journalism, slideshows, how-to videos, innovative community features and a viral social strategy.

Investor: How much are you looking to raise?

Entrepreneditor: Only two Classicals.

Comments

[Mike_FTW]

You mean we coulda gotten 50 grand to launch American McCarver? DAMMIT.

[Michael Sippey]

Don't worry. When we sell it we'll do it for more than $50k.