January 05, 2010

wolff on carr

Michael Wolff on David Carr:

The tablet’s magic—which you have not experienced—will “lie in replicating that intimate offline navigation” of the iPhone. Indeed, this not-yet-existent tablet is, you say, an “iPhone on steroids.”

Leaving aside the issue of your prose, let me deal with your loving trust in Apple. It’s become a common condition among media people, the belief that Apple will save us. But how come? Again and again, Apple has shown that it is only interested in what it can control. That it regards content as a low-priced commodity to fill its machines. Your suggestion that Apple and iTunes have saved the music business would be news to anyone in that dying industry stuck now with Apple’s pricing.