bonnier + berg's magazine tablet concept

Mag+ from Bonnier on Vimeo.

There's a ton to dive in to here, but the core difference I'll point out between this concept and the Sports Illustrated one is Bonnier & BERG chose to focus on the user instead of the content. This wasn't about the exclusive photos and real-time sports scores...this was about how a tablet could deliver a great experience for the user.

As for the social pieces: even though this demo was similarly light on demonstrating what the opportunities are for a rich, connected reader like this, I'd trust that this user-centered approach would lead to the right mix of ingredients.

Comments

[David Jacobs]

For a future in which everyone skims all the time.

[David Jacobs]

Also, content's not "chewy." I give this video a C.

[Michael Sippey]

But it showed someone reading on the bus!