in a new york minute

Khoi Vinh on his experience trying to learn just what Ubiquity for Firefox actually does...

Granted, the amount of time I’ve spent absorbing information about Ubiquity, distributed across a few Web browsing, Twitter and RSS sessions, probably totals less than five minutes. That’s not a lot of time in which to make a pitch… except that it’s all that many products get. I happened to know Aza and so I was predisposed to an interest in his work. But in any other instance in which I would have no personal connection with the people behind a product I doubt I would’ve gotten even as far as I did.

Fantastic reminder that when you're marketing a product online, you need to get to the point as quickly as possible.

Comments

[John Dowdell]

If it is a product, then efficiency in the rap is indeed desirable.

But if it's a mindshare attempt, then rambling along and enticing other ramblings can be more useful.

jd/adobe

[Michael Sippey]

That's good advice...but there's mindshare driven by verbiage and mindshare driven by usage. I think the Ubiquity guys would have much rather had Khoi ramble on about the experience of using the product instead of wondering about what, exactly, it does...