paging cayce pollard

Via swissmiss comes The Future of MUJI.

MUJI is not a brand. MUJI does not make products of individuality or fashion, nor does MUJI reflect the popularity of its name in its prices. MUJI creates products with a view toward global consumption of the future. This means that we do not create products that lure customers into believing that "this is best" or "I must have this." We would like our customers to feel the rational sense of satisfaction that comes not with "This is best," but with "this is enough.". "Best" becomes "enough".

MUJI is opening stores in the US, most notably (IMHO) the MUJI to Go store at JFK International Airport.

Comments

[fffabulous]

I absolutely love MUJI. I used to shop there all the time when I was living in London!!! Glad they are finally opening stores in the US.

[Guy]

Very Hubertus Bigend. Who I always pictured looking like Tom Cruise for some reason.

[Michael Sippey]

@fffabulous -- I know; it makes me want to take a trip to NY just to check out the store in JFK. Hopefully they'll open a store here on the west coast soon...

@guy -- seriously? tom cruise?

[Bill Seitz]

I assume you know you can get some of their stuff via MoMA (online and in the stores).

http://www.momastore.org

[Michael Sippey]

@bill -- ah, cool. thx!

[Guy]

Ok maybe I didn't make it up ...

Bigend's appearance is compared by the protagonist of Gibson's Pattern Recognition to that of actor Tom Cruise "on a diet of virgins' blood and truffled chocolates"

(from http://en.wikipedia.org/wiki/Hubertus_Bigend)

Now I will doubt any thought I have today as truly original. D'oh!

[Michael Sippey]

Wait -- the real Tom Cruise diets on something other than virgins blood and truffled chocolates?

[Claire Alcock]

Muji is great - receptacle heaven! Great gifts for boys who like simple things. I guess I am old fashioned - but doesn't "enough" become a bit boring and monotonous? Is indivuality such a bad thing?