One of the best parts of Chris Anderson's book The Long Tail is the section on the Sears Roebuck catalog and the way it changed shopping, especially for rural America. Couldn't find any originals for sale on eBay, but there have been plenty of reproductions published; you can buy a repro of the 1897 catalog from Amazon for a mere $13.62. It's worth it if you're at all a student of catalog copy; those writers knew how to sell.
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Jul 18, 2006
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It is especially impressive when you know that SR used to sell houses through a catalog...you would order it through the mail and it would show up at your local railroad station on a flatbed rail car.
There are still plenty of neighborhoods in the US that are "Sears" neighborhoods.
Posted by: Zeke Sneaker | Jul 19, 2006 at 10:08 AM