This just in, from the land of one to one...
When the 40,000 subscribers to Reason, the monthly libertarian magazine, receive a copy of the June issue, they will see on the cover a satellite photo of a neighborhood - their own neighborhood. And their house will be graphically circled.
Even the editor's note is customized...
In his editor's note describing the magazine's database package, Mr. Gillispie left open three spots - commuting time, educational attainment and percentage of children living with grandparents - so he could adapt his message to individual readers. Mr. Gillespie said that the parlor trick could have profound implications as database and printing capabilities grow.
The cover article's written by Declan McCullagh, of course.
You know, the worst part about this story is that I haven't cleaned my gutters in years. I'm mortifed at the thought of my roof in shambles and my leaf-infested gutters being seen and discussed by strangers. I mean, strangers that aren't my neighbors.
Posted by: drew | Apr 11, 2004 at 02:57 PM